ALDI Rebrand Moving Forward

After announcing a packaging rebrand project several months ago, ALDI USA says it’s making “great progress” in its multi-year rollout. According to Kristy Reitz, ALDI’s director of brand and design, 60% of new product artwork has already been updated in partnership with its suppliers, according to Store Brands.

As I said in my previous post on this topic, it’s about time. ALDI has the consumer momentum, the loyal fan base, and the cultural pull to confidently put its own name front and center on packaging.

Have you started seeing more ALDI-branded packaging hit stores yet?