Strategy for food and agriculture brands that are ready to be chosen — not just noticed.
I Get It.
You've built something real. A product with a story, a process you're proud of, a quality that deserves more than a commodity price. The problem isn't what you make. It's that the people who should care about it don't know why they should yet.
That's the work I do.
I help food, agriculture, and retail brands build the kind of identity that earns genuine loyalty — starting at the moments that matter most. The package on the shelf. The display that stops a shopper mid-aisle. The brand story that makes a buyer lean in instead of moving on.
We're probably a good fit if you are:
An early-stage food or beverage brand trying to carve out real space in a crowded category before your window closes.
A commodity producer ready to add value — you've always competed on price, and you're done with that. You have something worth more and you know it.
An agricultural organization trying to connect with consumers who are generations removed from where food actually comes from — and need a reason to care about yours.
Focused. Flat fee. No surprises.
I work with a small number of clients at a time so every engagement gets real attention. No junior associates, no templated playbooks. Just sharp, specific work built around your brand and your goals.
Every project is scoped and priced as a flat fee upfront — so you know exactly what you're getting and what it costs before we start.
What we might work on together:
Brand positioning and messaging
Brand identity development
Packaging and shelf presence strategy
Retail and in-store marketing
Marketing strategy and planning
Most brand consultants understand marketing.
I understand marketing and how food actually works — from the processing plant to the retail floor to the boardroom. That means I'm not handing you a strategy that falls apart the moment it meets a real supply chain, a real buyer, or a real shelf set.
Twenty years in this industry gives me something most consultants can't offer: I know what's possible, what's practical, and where the real opportunities are hiding.
Previously held marketing roles:
WHOLE FOODS MARKET • CARGILL • CHAROLAIS ASSN.
Worked with major retailers and brands including:
WALMART • SAM'S CLUB • SAFEWAY • KROGER • BROOKSHIRE BROTHERS • GORDON FOOD SERVICE
Founder-Led Food Clients Include:
What People Are Saying
“We hired David right away. He quickly learned our brand values, brand voice, and quickly put together a plan that we implemented.”
— Rev Ciancio, Single Platform
“I get real, true value from my conversations with David. When I come with questions, he provides thoughtful advice from a professional perspective, and he’s also willing to research to find answers for me.”
— Bridget Meagher, Catbird Founder
“David took our social media to the next level… He truly understands the food industry and the customers we are trying to reach. ”
— Melissa Reed, Hildebrand Farms Dairy